Marketing your brand on Stumbleupon

StumbleUpon is a “discovery engine (a form of web search engine) that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos and videos that are personalized to their tastes and interests using peer-sourcing and social-networking principles.” (

StumbleUpon works by using a type of programmatic marketing to show you content that you are interested in. This content is based off collaborative filtering (an automated process combining human opinions with machine learning of personal preference) to create virtual communities of like-minded Web surfers. Rating Web sites update a personal profile (a blog-style record of rated sites) and generate networks of Web surfers linked by common interest. Works similar to mutual friends on Facebook but with interests like hiking or baseball. These social networks coordinate the distribution of Web content, so that users “stumble upon” pages explicitly recommended by friends and peers. Giving a site a thumbs up results in the site being placed under the user’s “favorites”. Furthermore, users have the ability to stumble their personal interests like “History” or “Games”.


StumbleUpon’s marketing potential is based on content. Content is key! If your brand or company produces relevant content that users are interested in, then your efforts will be successful. The opposite is true as well. Check out the video below on tips and strategies on how to create content for your social media platforms.

Before your start creating your own content, check out the 5 tips below:

  1. Have a strategy: Without a defined strategy and objective the program will not have a focus. Here are some questions that should be answered:
    a) What is the objective?
    b) How often should I evaluate the progress or success?
    c) What is my budget?
    d) How often will the content be produced?
    e) What is the subject matter?
    f) What format will the content be?
    g) Where will it be published
  2. Know your Audience: This is probably the most important commandment of all!  Too many brands create content and expect customers right away. WRONG!!!  If you don’t know your audience, your content won’t have an impact.  Here are the questions you should ask before embarking on the program.a) Who are you targeting?
    b) What do you need?
    c) Have you asked them?
  3. Create Fresh Content: As a content creator, you need to be tasked with creating new content on a regular basis. That’s the best way to attract readers and keep them coming back. However, coming up with new ideas can be tough. Look for inspiration in your life. Be aware of new trends. Talk to your competition, to industry leaders. Consults online forums and blogs. Many big companies miss opportunities by ignoring the voice of the consumer.
  4. Promote Content: Not promoting your content is like putting dinner on the table and not telling anyone it’s ready. Don’t post content and hope people find it; instead, help people locate it. Use paid media to amplify it and email to cross promote your content.  IZEA has seen 10x the engagement with influencer promoted content on social media vs. brand promoted content.
  5. Consult Your metrics: Content marketing starts with a good strategy, but is perfected through metrics. Don’t start a content plan, hit go and not look back. Look at the number of visits, engagements and other social signals, like shares. Use those numbers to your advantage and improve your content. The truth is in the data. Analyze your content for what is working and what isn’t. See what is being shared, what is resonating with people? Survey your customers to see if you are meeting their needs. Did you know that 72% of impressions are generated in the first month with 28% afterwards, so monthly stats need to multiplied 1.4x to get a true measure of the response of the content created. A good example of an metrics system for first timers is Google Analytics. Its easy to use and learn.

For more information on creating your own content and content marketing check out my blog at

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