Understanding Facebook Insights 2017

How many of you (readers, business owners bloggers etc.) are on Facebook?

How many of you have a Facebook profile for your business?

If you are great! If not, get on it. Facebook is a great medium to connect with your consumers. It is a great place to create a community where questions are asked and answered.


What is Facebook Insights?

While many aspects of social media campaigns are difficult to measure, Facebook’s analytics tools provide quality information at your fingertips. With 1.5 billion monthly users, it makes sense for your business to take advantage of this huge potential audience. Facebook Insights will provide you with everything you’d want to know about your Facebook Page, your audience, and your customers.

As Facebook explains: “You can use this information to create more of the types of posts that your audience is interested in seeing. You can also learn about when your audience is on Facebook and publish your posts when you’re likely to reach more people.” To explore the key areas Facebook Insights measures, we put together the following guide to help you understand how and why each metric is important to your overall social media strategy.

Use Facebook Insights to maximize your sharing strategy. This data helps you stay in touch with the content that’s best for your brand while avoiding the things that don’t work.

How Does Facebook Insights help my brand?

Facebook Insights help you analyze your brand’s strength and weaknesses online. From your reach to engagement and interaction, it an accurate tool that allows you to make changes to improve your brand for the better. Here are 10 key areas where Facebook Insights helps you analyze and improve your brand:

facebook insights

Net Likes

One of the most important aspects besides interaction is the number of likes whether paid or organic on your Facebook business page. You should set a time to review your likes and insights at least once a month. Here is how you access them from your page.
When you scroll down the Likes page, you will see a graph titled ‘Net Likes.’ With the color coding, you can see the number of ‘Unlikes’ on any particular day, how many likes come from paid sources such as ads, the organic likes, as well as the net likes (organic likes + paid likes – unlikes). This data offers you a visual representation of your Facebook content’s performance, allowing you to see the trend over time. Notice where the graph dips and peaks, and what content corresponds with these patterns.
If you scroll down the page further, you are also able to see exactly where the Likes occurred. This graph shows you whether your Likes were Ads when a user visited your page, Page suggestions, Mobile, and Uncategorized. While measuring and evaluating Likes is an important basic metric to pay attention to, you definitely need to look at other areas of Facebook Insights to gain a deeper understanding of your content’s performance.

For more information on Facebook Insights check out the links below:




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