MailChimp: Email Marketing Part 2

What is MailChimp?

MailChimp is an email marketing service and a trading name of its operator, Rocket Science Group, an American company founded in 2001. The platform is used by small businesses and bloggers alike to create, manage and send emails or email campaigns to users.


Why Use It?

MailChimp is the number one solution for sending emails, collecting statistics, and improving performance. It is extremely easy to use for anyone, regardless of how tech savvy one is or is not. It’s also an affordable choice whether you have 100 contacts or 20,000 contacts to reach. It includes advanced features in its email creation and tracking tools.

Who Can Use It?

MailChimp is the best email marketing tool for small and medium-sized businesses. Whether you’re a small-time marketing specialist or someone who manages a variety of accounts, MailChimp is the platform to use for all your email marketing needs.


According to Forbes: “Email remains a critical part of the marketer’s toolkit, with 91% of all consumers still reporting daily email use.”

This means email is a key communication tool for small businesses, especially with their smaller marketing budgets.

A MailChimp Email Marketing Tutorial can be found below:

3 Keys Ways MailChimp helps your Email Marketing Campaign:

  1. Sending Emails: MailChimp was one of the most successful in delivering emails to inboxes with a 91% success rate. You can create two different emails with two different subject lines, or slightly different images or design, and then MailChimp tracks the open rate with one group. It then sends the email that was more successful to the group with the lower open rate, thereby increasing your exposure. The time-warp option is another helpful feature in this email marketing solution. You can schedule your email blast to send at a reasonable hour in the morning, and if you have location information for your contacts, the email delivery time adjusts for time zones. This can prevent unsubscribes from readers who would’ve otherwise received an email too early, possibly prompting a loud notification on their phone that wakes them.
  2. Email Creation:  MailChimp makes it easy for you to take existing code from a newsletter or email and use it again within the application. Say you already have an HTML-coded newsletter on your website – you can simply copy and paste the code and then edit what you need to change and it’s ready to go.It’s simple to create an email with MailChimp’s template editor, in which you can drag and drop text boxes, images, and buttons. As easy as the editor is to use, you can also create your newsletter or email in another program, such as Outlook, and then just send it to a specific address in MailChimp. It’s then added to your account and you can send it as is. MailChimp even gives your newsletter or email a quick second look and flags any potential problems so you can fix them before you send it out. It’s an easy system for new users who aren’t all that skilled in design, but it’s definitely do-it-yourself only. MailChimp doesn’t offer professional design services, which would allow you to pay extra to have it design your newsletter or email blast for you.
  3. List Management:  MailChimp makes it easy for you to import contact lists to your account. You can add contacts individually or in bulk. You can even integrate contact management systems into MailChimp, so you have access to customer activity along with your customers’ contact information. Sign-up forms are important for building your fan or reader base. MailChimp lets you create custom pop-up forms that integrate with Facebook fan and business pages, or you can use a template form. MailChimp also makes it easy for you to create targeted marketing campaigns for your customers. You can segment your contact list by any type of information you have about your readers. For example, if you own a bookstore, you can survey customers on who their favorite authors are and then send out emails that pertain to the fans of science fiction, romance or historical novels.

For more information on Email Marketing:

Thank you for reading!

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Martinez, J. (2017, June 21). MailChimp Review and Ratings. Retrieved July 10, 2017, from,2817,2357226,00.asp

Marketing Automation: Email Software. (2017). Retrieved July 10, 2017, from