YOU DID IT!! You took the plunge and started your own business. But you are experiencing a problem that plagues every business. MARKETING! How do you promote your business and attract customers to your store whether it’s online or in person.
The challenge becomes more prevalent not only when you promote your brand, but also when you need to explain and tell about:
• Your brand
• What your company does
• What does make your brand different from the others?
What Is A Startup Explainer Video?
By now, you can’t go wrong with the explainer video. This short video really brings the simpler and denser content that people need. It is a short video which spans from one to three minutes which content describes your brand, product, service, and explain what you do. This informative video is wrapped in such entertaining cover and engaging manner.
Now you know a little bit more about explainer videos. Let’s do a quick recap. An explainer video allows you to explain who you are? What services or products are you offering? How you can help your clients solve that problem they’re having? Where you are located? Why these potential clients should choose you over your competitors?
Now ask yourself one question. What else can you do to promote your great idea? How do you let people know what your brand is about? There are many ways to do so.
- Social Media such as Facebook, Twitter, Instagram, Google Plus and LinkedIn
- Videos such as the explainer video mentioned above.
- Website: A well-designed website is a must in today’s digital world
6 Ways to Market Your Startup on a Budget
Focus on the customer experience
The reality is if you build an outstanding service or product people will use it, they will talk and others will come. This is singlehandedly the best way to build viral leverage into your model. Stay close to your core user base, engage in learning from their actions and feedback, and iterate to improve the experience you’re delivering at all times. There is always room to be better.
Segment your target user bases and brainstorm places where they congregate — both online and offline. Think about how you can introduce your site into their community. Are you targeting parents? Perhaps you can promote through after-school programs, pediatrician offices and local businesses addressing kids, among other places. This can start as something simply as offering literature about your site at these locations. If your site offers a value-added service (relative to their core audience), perhaps these businesses will be open to profiling your site on their customer-distribution platforms. Most people and businesses are interested in continuing to engage their audiences via content, so give them something to talk about.
Establish your brand as a subject-matter expert. Can you identify platforms where your customer is and offer an authenticity and relevant point-of-view through added content? For example, if you’re a social network focused on health and wellness, think about other sites or places where your target users go to educate themselves on that topic. Can you approach those places with an offer to author a weekly “experts” column, which should be something that is additive to the experience they are already delivering to their user, while also promoting your community. Again most all businesses are looking to enhance their own customer experience and touch points, so if you can contribute supplemental material to them it stands to be a win-win.
Build virality into your product/experience
A user gets user strategies continue to gain importance in most consumer business marketing plans. What sort of touch points can you build into your offering that lends themselves to sharing? In the case of building a presence for a social network in particular, are there relevant questions a new user can pose to his or her existing community, inviting them to answer or engage on the platform? Or are there actions taken within the platform — anything from signing up for group activities, establishing dates and extending invitations — that can be shared out naturally to others raising their awareness of the network?
Good old-fashioned media exposure is still relevant. Craft a business and consumer story for your company and think about the most relevant places to distribute. There is a lot of noise out there these days, so be sharp about your angle and think about why someone should or would care to publish or read your article. Give them something personal, noteworthy and authentic to dig into. If you can’t attract top-tier press, that’s okay. Start with blogs while you build a base of support and move on from there.
You have probably heard it before. It’s not what you know, but who you know. That is true, especially in business. You can network literally everywhere! More often than not, networking opportunities are all around you: the coffee shop, gym, gas pump, grocery store, etc. All you have to do is be open to them. Make eye contact, smile, say hello. Handle your interactions with genuine interest. Everyone has a story—can you care to listen?
TIP: NOT EVERYONE’S GOING TO LIKE YOU
This is a hard lesson: not everyone you meet is going to like you— and that’s okay! Don’t lose sleep. Some folks will be receptive and some won’t. It’s life. As long as you aim to make positive connections, say, one per week, you’ll generate plenty of opportunities.
Create Connections and Follow Up
So you’ve met some cool people and acquired their contact information… what now?
You have to follow up in order to foster relationships. Following up can take many different forms – social media, email, phone, a cup of coffee, etc. Just make sure to keep in touch with people in order to keep the relationships in your network active.