When a business is just starting out, the early, personal relationships result in the first customers, partners, and employees. The most successful companies in the world never lose sight of relationships as the foundation of their business.
You might not think of digital marketing for your business in relationship-building terms, but it’s an effective way to gain clarity on what your strategy should be.
Digital marketing can be intimidating for small business owners, rife with uncertainty over which platforms and tactics will deliver the best value. Coming up with a clear strategy seems like a never-ending puzzle.
If you think of your marketing budget as a way to build relationships with shoppers, then how you engage them becomes more clear.
Today’s connected shopper expects relevant, useful, and complementary experiences from every interaction with your business. It’s a fine line to walk, capturing shoppers’ attention while respecting their experience, and even making them happy they saw your ad.
Approaching it thoughtfully is the difference between short-term sales and loyal customers who drive repeat business and help advocate your business to their friends.
Consider that 96% of your website visitors won’t buy from you initially. An effective, efficient digital marketing plan should include ways to get back in touch with them so they keep you in mind and learn more about what you have to offer. One of the best ways to do so is retargeting.
#retargeting #smallbusiness #buildyourtraffic