Springtime is here! The weather is getting warmer, the flowers are starting to grow and Spring marketing plans are starting to bloom!
So the big question is….
Is your marketing ready for the Spring and Summer season?
Do Some Spring “Cleaning”
Clean up your website, social media or even your actual office! Spring is a great time to go through your prospects and follow up with them as well. PRO TIP: Your prospects and/or competition is most likely looking at their marketing plans and looking for that something “new”. So follow up before they do or choose someone else!
Add Vibrancy to your Campaigns
When Springtime comes around, everyone likes seeing the bright sun, flowers and colour that the season brings. So add it into your Spring campaigns! Colours like yellow, pink, green, blues and any type of “baby colours” are great in marketing for catching your customer’s eye in Spring. Adding a simple ‘pop’ of colour can do wonders for a Spring campaign!
Run a Spring Contest
Who doesn’t love a good contest or giveaway? Contests are such a simple trick to blow up your business this Spring. The two ways we use it for clients is to collect emails, or to grow a social media platform. We have been using this strategy for years! Super powerful. Add it to your Spring marketing plan and try it out!
Start a “Springtime” Sale
Most retail stores have seasonal sales to get rid of their previous season’s products. For example, a clothing store will have their Winter collection on sale or clearance for 50%-80% off. Or they will create a new deal (BOGO, percentage off, other incentives, etc.) to promote and sell the Spring collection. Out with the old, in with the new!
People LOVE these sales, so start thinking about how your product can have the same types of deals, or your own unique one!
Take Advantage of the AMAZING Weather and Festivals in Your Town/City
This idea is definitely my favourite. Because who doesn’t love being outside during the work week!? Depending where you live, taking advantage of your local city or town could be a fantastic addition to your Spring Marketing Plan! If you live somewhere like Barrie, Ontario (like we do), then you have the advantage to take part in many festivals, events, concerts and more to promote your business!
Most cities or towns have Spring or Summer festivals that businesses can set up stands to promote their business. If you don’t have those, find them in other towns/cities!
Another great way to market your business is creating your OWN events. This could be something simple like starting a garbage/trash collection day during the Spring to bring the community together. Or planning a large festival or event in your town. Either way, as long as you plan it, market it, and execute, people will show up. The best is when you become known as “that business that did *blank* ”.
Partner with a Local Business
Have any local business owners that you could partner with? Do it! Partnering with a local business can bring many benefits to your business. Hosting events (like I said earlier), running promotions, or selling your products through the partnership.
Promote on the Holidays
Holidays, Holidays, Holidays! Participate and add these into your Spring Marketing Plan one way or another. Even if you are just making a social media post, do it! Some other ideas are some of the ones I mentioned above. This includes running a new promotion, a contest, or partnering up with a business to offer something unique, make sure you are making your business a part of these special days.
In Ontario, Spring holidays include Mothers Day, Good Friday, Easter Sunday and Easter Monday!
What types of Marketing Ideas do you use during the Springtime to boost business? Let us know!