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How will Personalization change in 2018?

Personalization has been an agenda item for marketers for years, but it’s not easy to achieve. Sure, you can build personas and create marketing campaigns

Happy Valentine’s Day!!

Happy Valentine’s day everyone! Have a wonderful day with your significant other and/or loved ones.

5 Reasons Instagram is more valuable than Facebook

If yoIf you work in social marketing, you know Facebook. Odds are, you have a Facebook business page. You probably update it regularly, too. And

Using Biometrics in Marketing

What do you think about when you hear the word biometrics? Technology straight out of Star Trek? Fingerprint scanners? Face Recognition? Biometrics is all that

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